An incredibly trippy music video à la A$AP surfaced on Apple Music today. A$AP Rocky’s music video for “Everyday” features Rod Stewart, Miguel and Mark Ronson. Peep the video below.
The video, opening with a scene of Rocky floating face down in a Hollywood mansion pool, is immediately reminiscent of the 1950 Hollywood classic, Sunset Boulevard – and if you haven’t seen it, do yourself and a favor and Netflix your day away. The narrative of the “Everyday” video is the story of the side effects of fame: the public-mandated plastic surgery, the accompanying drugs, sex and perversions, youth and a tortured mind trapped in an elderly body. The irony of Rod Stewart’s vocals and appearance in this video are also pretty profound.
The video was directed by Emmanuel Cossu x Fleur & Manu (Skrillex, Drake), produced by Roman Pichon Herrera (alt-J) and executive produced by Jules De Chateleux (Disclosure, alt-J).
A$AP Rocky will be performing on theMTV Video Music Awards this coming Sunday, August 30th and is currently gearing up for his co-headlining, North American”Rocky + Tyler” tour with Tyler, The Creator. He will also be co-headlining a European tour with Wiz Khalifa later this fall.